The company’s largest ad campaign depicts a world in which you can work without restrictions.
monday.com : Introduction
The monday.com Work OS is an open platform that democratizes software power so that businesses can quickly create software applications and work management tools to meet their specific needs. The platform connects people to processes and systems in a natural way, allowing teams to flourish in all aspects of their job. Tel Aviv, New York, San Francisco, Miami, Chicago, London, Kiev, and Sydney all have monday.com squads. Any business segment can use the platform because it is completely customizable.
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About Super Bowl Commercial
monday.com Ltd., a work operating system (Work OS) that allows businesses of any size to construct the tools and processes they need to manage every part of their work, recently debuted its brand new commercial, which was aired during Super Bowl LVI on February 13th.
“Work without Limits” was the concept of the campaign, which was inspired by how monday.com democratizes the power of software to allow any professional in any capacity to rethink work. The commercial employs cutting-edge filmmaking methods, such as physics-defying stunts, to generate stunning graphics that depict the endless possibilities of working at Monday.com. The entire campaign, including the ad, was produced solely within Monday.com, thanks to a collaboration with Mustache Agency.
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“The Super Bowl is a once-in-a-lifetime opportunity for millions of people to get together and celebrate,” said Guy Shriki, monday.com’s Head of Brand Awareness. He further added, “For our first Big Game commercial, we wanted to show how monday.com Work OS allows you to work without boundaries.” We’re taking advantage of this moment of inspiration to challenge our viewers and customers to reconsider how they operate. We brought this concept to reality in a literal infinite world with a great team of creatives, and we can’t wait to watch what companies throughout the world continue to do on monday.com.”
New York, Los Angeles, Chicago, Dallas, Miami, Austin, Atlanta, Boston, San Francisco, and Seattle will all see the new commercial during the first half of the Super Bowl, which will reach 30 million people across the country’s top 20 cities. In nine markets, the campaign will also include billboards, subway ads, and other out-of-home components. In addition, the company has built customizable templates for organizing watch parties and is running a social media contest.
Since becoming public, monday.com has experienced consistent growth as demand for collaborative work software continues to increase across companies across more than 200 industries, including Universal Music Group, Canva, NHL, Hulu, Oscar, and others. The company recorded a 231 percent gain in enterprise customers and a 95 percent increase in revenue in its most recent earnings. Monday.com also introduced work docs last fall, a completely new type of connected document designed to promote collaboration and include active elements that update in real-time across many sources.
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