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MotorK Enters Into Exclusive Negotiations for the Acquisition of Webmobil24

MotorK Plc, a leading European SaaS provider for the automotive retail industry, announces it has entered into exclusive negotiations to acquire WebMobil24 (“the Company”), a German software provider of stock management solutions and e-commerce platforms to automotive dealers and OEMs. MotorK and WebMobil24 are working together towards a swift completion of the transaction.

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Over the past 20 years, WebMobil24 has established itself as a key player in the German automotive digital landscape thanks to its innovative offering which covers the entire spectrum of vehicle inventory management needs. The group has also developed in parallel its own used car platform, Romoto.de, which is now used by nearly 10,000 dealers across Europe.

The Company is headquartered in Frankfurt and reported revenues of c. €2 million in 2021.

ACQUISITION RATIONALE

The proposed acquisition of WebMobil24 fits perfectly into the Group’s external growth strategy and echoes the recent acquisition of Carflow in Belgium. This marks another decisive step in the development of MotorK’s European footprint:

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  • Accelerating in the German market: The Company’s well-established presence in Germany and its deep market knowledge provide powerful growth catalysts for MotorK’s operations in one of Europe’s most important automotive markets
  • Platform for growth: The proposed acquisition significantly enhances MotorK’s reach in the DACH region and provides a platform for additional organic and acquisitive growth
  • Attractive revenue cross-sell opportunities: WebMobil24’s large customer base represents a unique opportunity to sell the SparK platform and provide customers with an enriched one-stop-shop software solution
  • Further increasing OEM reach: The addition of WebMobil24 trusted OEM partners deepens the enlarged Group’s presence in the European market

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Marco Marlia, Co-founder and CEO of MotorK said: “I am delighted to announce that we are in exclusive negotiations with WebMobil24. The Company’s established presence in Germany and its deep knowledge of the market will be key as MotorK continues to expand into Europe’s largest market. I see great synergies and attractive opportunities as our companies come together and look forward to working closely with our future WebMobil24 colleagues.”

Volker Zweigler, Founder and CEO of WebMobil24 said: “I am excited about the potential to join forces with MotorK. Its broad geographical base, deep customer relationships and technical expertise enable us to accelerate our business as we support MotorK’s ongoing growth plans. I anticipate a bright future for the team within the MotorK group as we embark on the next stage of our journey.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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