nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas.
The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS operating system, and Google’s Android operating system. The nFusz technology is unique in that it allows mobile users to interact with clickable CTAs while watching videos that appear in their Facebook, Twitter, and LinkedIn feeds, natively, without leaving the application.
“Sales, marketing, and advertising professionals have all embraced the power of video displayed within social media feeds,” said Rory J. Cutaia, CEO of nFusz. “Confirming our leadership position in the space, and upping the game, we’re delivering the technology that will enable video clickable calls-to-action right in the feeds of Facebook, Twitter and LinkedIn. This is a tool every sales and marketing professional will want to add to their arsenal.”
The Company also announced that Chad Thomas has joined the nFusz senior management team as its Chief Technology Officer to lead software engineering and architecture.
“I’m excited to be part of such a talented team and to join at a time when the Company is poised for global growth. This is truly innovative technology we’re deploying across multiple sectors and building for scale is what I thrive on,” stated Chad Thomas.