Onclusive Expands Media Monitoring Software Suite

Launches “Essentials” and “Pro” Editions

Inclusive, the data science company for communications, announced general availability of two new products: Essentials and Pro, the latest additions to the Onclusive media monitoring software suite. Built on the industry’s smartest, most accurate news media monitoring platform, Essentials and Pro provide communications teams with intelligent media monitoring that is scalable across teams of all sizes and provides real-time, dynamic measurement and reporting.

In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers. There are millions of digital outlets and authors today which did not exist even a year ago, so it is more important than ever that communications teams have a clear understanding of their media environment and an ability to create data driven media strategies.

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Essentials and Pro deliver instant, AI-driven insights to craft communications strategies and measure their performance. During this introductory period, PR teams can try Essentials or Pro for free at onclusive.com/trial

Simplify analysis with a comprehensive, integrated solution

“After researching many tools, Onclusive Pro rose above them all because it’s a media monitoring system that is both powerful and intuitive,” said Rachel Cook, Head of Digital Marketing at Data Masons. “We are really looking forward to translating insights into marketing strategy and story development.”

Improve productivity with unparalleled intelligence

“Onclusive Pro saves us hours of time every week by automating the process of organizing our results and generating reports,” said Amit Batish, Head of Content at Equilar. “I am now able to focus on strategy and storytelling.”

Increase performance and focus on winning strategies

“At Comunicano, we are committed to testing and adopting new technologies which help our clients know what’s impacting their business,” said Andy Abramson, CEO at Comunicano. “Onclusive Pro measures results, allowing us to optimize our client’s campaigns based upon key success metrics, including coverage relevance, social media amplification, and article sentiment, while also keeping us well aware of the efforts and attention surrounding the competition.”

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Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. PR practitioners can now benefit from the following features:

• Media monitoring – Track and research companies, trending topics, and authors across a variety of media formats, including digital, print, and broadcast.
• Media relations – Inform the public of an organization’s mission, policies and practices in a positive, consistent and credible manner.
• Advanced analysis – Efficiently interpret large amounts of data, topics, and messaging to create and track PR campaigns, communications strategies, and KPIs. Sort and filter coverage based on key dimensions including publication reputation, article relevance, social media amplification, sentiment, and more.
• Automated reporting – Showcase your influence on media coverage and business results with leadership and key stakeholders.

The release of Essentials and Pro complements Onclusive’s existing Enterprise application which delivers the world’s most advanced communications analytics including PR Attribution™ and Power of Voice™ for global brands. Onclusive will continue to enhance its Enterprise product for existing and new users who require the most sophisticated data, workflows, analytics and reporting, including the ability to connect earned media articles to revenue.