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Pricefx Named In IDC MarketScape 2021 Ranking Of Leaders In SaaS B2B Optimization And Price Management Solutions

The company is propelled to the top of the pyramid thanks to high evaluations relating to 3 criteria: the total operating cost of the acquisition-tool solution, customer satisfaction and product innovation.

Pricefx , a world leader in SaaS pricing solutions, announced that it is among the leaders in the ranking entitled “IDC MarketScape Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment” (doc n ° US46742021, September 2021). The report highlights Pricefx’s AI -powered product innovations following the acquisition of Brennus Analytics. The addition of the Plasma benchmarking tool to its services, and its efforts to reduce the time it takes to set up the solution, increases the return on investment .

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The 2021 IDC MarketScape Ranking of SaaS B2B Optimization and Price Management Solutions provides an overview of the latest trends in the field, guidance for companies considering deployment of such solutions, as well as vendor information and graphics. as to its positioning. On five evaluation criteria, Pricefx obtains high marks for the total cost of running the solution, customer satisfaction and product innovation. Additionally, the report identifies these three areas as strengths of Pricefx:

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  • Level of Value Generated – Customers rate Pricefx very favorably for the value generated over the price paid and its value for money ratio. Customers report short periods of time to reach the profitability threshold (six months) and unwavering support from the support and training teams which allows rapid access to value.
  • Agility Delivered – Customers give Pricefx high marks for the flexibility of solutions to help their business efficiently manage and optimize prices within a single application. Customers report significantly improved price update times, while retaining the precision of previous methods and the ability to run simulations with ease.

Innovation – Pricefx has recently demonstrated a bold approach to innovation, strengthening its technological resources, capabilities and partnerships. In addition to expanding its functionality for distribution and its customers, Pricefx acquired Brennus Analytics for its AI technology dedicated to price optimization. “As AI becomes an essential element in the field of pricing, companies demand an innovative solution that has a proven track record, able to adapt quickly to market changes and generate profitable growth,” said Ronak Sheth, President of Pricefx. “To be a leader in the IDC MarketScape Rankings is a great honor, and confirms that our customers derive immediate value from our solution, which we believe in.

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[To share your insights with us, please write to sghosh@martechseries.com]

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