Cloud Brokerage Firm Takes Over Platform Founded by former P&G Executive
Primary Hosting, a cloud brokerage platform, is pleased to announce the closing of an acquisition of Mobile Agent Now- a leading review monitoring and response platform. Terms of the deal were not disclosed.
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“The acquisition of Mobile Agent Now marks an exciting new chapter for the company,” says Mark Jeffreys, Mobile Agent Now Founder and former P&G executive, who will be transitioning full operational control to Christopher Brock, CEO, Primary Hosting. “Primary Hosting has been intimately involved in the building of our tech stack and business model from the beginning in 2017. Having the review response capability fall under their leadership will be a strong strategic fit.”
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Over the past two and a half years, Mobile Agent Now has built a platform to rapidly aggregate, analyze and respond to reviews on behalf of companies. Its capability has been leveraged by a number of marque brands from Nestle Crunch and Crest to Totes/Isotoner and Nutella. With the number of reviews increasing, the Mobile Agent Now “uberized” model of responding to reviews enables the rapid response that consumers now expect. “Given Mr. Brock was with Mobile Agent Now from the beginning to help build the tech infrastructure, this will smooth the transition in ownership and operations,” said Mr. Jeffreys.
“This acquisition fits right in with the breadth of services we currently offer with Primary Hosting,” said Mr. Brock. “As the number of reviews continue to grow, we look forward to integrating this service into our cloud brokerage platform not only for our existing big name brands, but expanding the platform to other companies in need of meeting the expectations of consumers online.”
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