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Revenera: Flexera Rebrands Its Division Serving Software and IoT Companies

New Brand Offers Market-Leading Solutions for Software Monetization, Software Composition Analysis and Installation

Flexera announced the rebranding of one of its business divisions. Flexera first restructured its business operations in 2018 to run as two divisions addressing different market segments: Revenera, the new brand announced, allows technology companies to drive more value from their software while protecting their IP and contains the Software Monetization, Software Composition Analysis, and Installation product lines. Flexera enables enterprises to maximize business value from their technology investments.

“Our division serving software and IoT companies has a new name, Revenera,” said Jim Ryan, President and CEO. “This rebranding will result in better experiences for our customers and clearer understanding in the market about Revenera’s unique strengths: helping technology suppliers build better products, accelerate time to value and monetize what matters.”

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“What started in 1987 with InstallShield,” Ryan added, “is now an industry-recognized and growing business helping software producers address their most critical strategic goals.”

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Revenera has shown continuous growth over the years. The division counts tens of thousands of customers across product lines, serving top technology companies like Ansys, Cadence Design Systems, Inc., PTC, Siemens Digital Industries Software and many others.

Key milestones across Revenera’s product lines:

  • Industry awards: In the past six months Revenera received four awards recognizing the excellence of its solutions: the Frost and Sullivan market leadership award for electronic software monetization, the IoT Breakthrough award as IoT enablement company of the year, the IoT excellence award and the IoT platforms leadership award.
  • Software Monetization and Usage Analytics: The division recently added deep usage and compliance insights to Revenera’s software monetization portfolio, helping technology companies with what they need most: in-depth analysis on the use of their products and insights that help them further refine their monetization models with usage-based components.
  • Software Composition Analysis (SCA): Revenera has a substantial software composition analysis offering, uniquely positioned to help software companies build a complete software bill of materials (SBOM) and manage open source license obligations and security vulnerabilities. A new version of FlexNet Code Insight will be released shortly, adding even more inventory management capabilities for suppliers that want to use open source securely and efficiently.
  • InstallShield: On May 12, the division announced the launch of InstallShield 2020. The gold standard for Windows-based installations has a 33-year record of continuous innovation, now helping software companies adopt Microsoft’s new MSIX packaging format.

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“Our mission is to help software and IoT companies grow their top line and benefit from operational efficiency and automation,” says Brent Pietrzak, general manager of Revenera. “The new brand supports our strongest value—accelerated revenue growth for our customers. We’re excited about this next step in our very successful journey.”

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