SaaS veteran Susan Morrow is now Ellucian’s New CMO
Ellucian, the leading higher education technology solutions provider, announced Susan Morrow as Chief Marketing Officer. Susan will lead all aspects of Ellucian’s Global Marketing Organization including Brand Marketing, Global Campaigns and Demand Generation, Events, Field Marketing, Solutions Marketing and Marketing Operations.
“Susan brings strong vertical expertise in higher education and K-12 across a broad range of leadership roles in marketing, product, innovation and sales. Her experience in SaaS and digital transformation will further strengthen Ellucian’s growth in response to the increased demand of institutions to move to the cloud to achieve greater productivity, security and student success,” said Laura Ipsen, President and CEO, Ellucian.
Laura added, “Susan’s energetic style paired with her success developing customer relationships, mobilizing high-performing teams, and accelerating revenue opportunities will supercharge our marketing team and strategic initiatives as we continue to grow and scale the business. I’m pleased to welcome Susan to Ellucian and look forward to her leadership and impact.”
“I believe that the path to equity is education, and the future of education depends on technology innovation,” said Susan Morrow. “As the market leader driving the ecosystem of technology in higher education, Ellucian powers institutions with solutions and services in support of this mission. I’m thrilled to join my colleagues at Ellucian to tell that story.”
Most recently, Ms. Morrow joins Ellucian from Salesforce where she led a team of education technologists as General Manager, Education Cloud. She previously served as Vice Chancellor of Innovation for a nonprofit university system and has founded and managed several startups and nonprofit organizations. Other market and technology leadership experience includes serving as a development executive for Pearson, Chief Product Officer for Reading Rainbow, and executive product roles at Leapfrog Toys and Adobe.
Susan holds a Bachelor of Arts from Bryn Mawr College and a Masters in Business Administration from Stanford University Graduate School of Business.
Ellucian is charting the digital future of higher education with a portfolio of cloud-ready technology solutions and services. From student recruitment to workforce analytics; from fundraising opportunities to alumni engagement; Ellucian’s comprehensive suite of data-rich tools gives colleges and universities the information they need to lead with confidence.
Working with a community of more than 2,700 customers in over 50 countries, Ellucian keeps innovating as higher education keeps evolving. Drawing on its comprehensive higher education business acumen and suite of services, Ellucian guides its customers through manageable, sustainable digital transformation—so that every type of institution and student can thrive in today’s fast-changing landscape.