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Sightfull Raises $18Million Series A to Help SaaS Companies Leverage Their Business Data to Drive Revenue Growth

Sightfull, the company enabling strategic analysis of business data at scale,announced an $18 million series A funding round led by Dell Technologies Capital with the participation of Norwest Venture Partners and Tiger Global. The new investment brings total funding to $24M and will be used to accelerate product development, meet increasing market demand, and expand the Sightfull team across multiple departments.

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Sightfull enables SaaS companies to quickly analyze vast amounts of complex business data in order to continuously test and adjust their go-to-market strategies. Within hours of deployment, the powerful Sightfull platform provides revenue leaders with the ability to:

  • Answer and drill down into their business questions at scale
  • Analyze data at a granular level, from leads to renewals
  • Proactively identify issues with a real impact on revenue
  • Collaborate across the end-to-end revenue value chain

Sightfull’s self-service platform is designed for use by everyone from the Revenue Operations and Finance teams to senior revenue leaders and executives, allowing them to quickly answer all their business critical questions without depending on data analysts. Sightfull’s unique brand of autonomous analysis is based on proprietary technology which enables SaaS companies to quickly identify choke-points within their organizations that are holding back revenue growth.

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“Now that SaaS companies have shifted their focus from growth to revenue and efficiency, they must fully understand their business story across the entire revenue flow,” said Noam Liran, CEO, Sightfull. “Since the beginning of the year we’ve seen a major increase in the rate at which our customers analyze their efficiency and profitability metrics. This is a clear indication of the change in the market which requires companies to continuously test and adjust their go-to-market strategies in real time, which is exactly what our platform provides.”

Prior to founding Sightfull in late 2020, Liran was the first employee of cybersecurity company Adallom which was acquired by Microsoft in 2015, later becoming Chief Technology Officer of the company’s Israeli Development Center, one of Microsoft’s three strategic development centers. In creating the Sightfull product, Liran and co-founder and CTO Alex Litvak utilized technologies and methodologies that are widely used in the cybersecurity field, but have not been previously used in the business analytics space. These innovations brought unique benefits to their goal of bridging revenue analytics and business intelligence by using automation that enables enterprises to extract full business value from their data.

“Too many organizations have only a vague idea if their go-to-market strategy actually works,” said Yair Snir, Managing Director, Dell Technologies Capital. “Sightfull unifies business intelligence and revenue intelligence, providing valuable insight into go-to-market strategies that anyone, from analysts to line-of-business, can understand. The ability to leverage business data to highlight choke points within the business is transformational for enterprises across industries. We are very proud to have invested in Sightfull at this early stage. With their strong management team led by two experienced entrepreneurs, we are certain the company will soon be the clear leader in this market.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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