With a Focus on CX and EX, SoGoSurvey’s New Release Prioritizes Feedback Management From Multiple Tools in a Unified Platform. Action-Oriented Reports and Improvements Enable Businesses to Enhance Customer and Employee Experience.
Enterprise feedback management company SoGoSurvey recently launched a new release designed to streamline data collection by unifying multiple tools in the same workflow. Themed “Better Together”, the 19.0 release promotes the company’s 2020 vision of making data collection more accessible for everyone.
“Data isn’t a nice-to-have at this point,” said CEO Hamid Farooqui. “Organizations around the world are quickly realizing that having easy access to their own data means they can make smarter decisions without wasting resources on trial-and-error efforts.”
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The 19.0 release showcases the SaaS platform’s multifaceted capabilities, allowing users to transition easily between projects. Rather than silos of data, information from surveys, assessments, polls, and CX (Customer Experience) and EX (Employee Experience) projects can be accessed quickly for improved analysis and trend identification. Additionally, upgrades in sub-user management make it easier to bring an entire team into the same system while protecting data security and privacy.
Reflecting the platform’s strengths, one SoGoSurvey enterprise customer shared, “It’s not just a superior survey platform. SoGoSurvey is one of the best pieces of software I’ve ever used.”
As one of the company’s key values, security is a priority in every release, and 19.0 sets a new GDPR standard: Users can include their own data policy on every page to ensure participants know exactly how their data will be used, improving compliance and transparency.
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Improved security may not be a visible element of the upgraded participation interface, but speed certainly is. Additionally, a semi-anonymous feature boosts confidentiality protection, while stringent compliance standards support expanded accessibility.
For users, the release delivers multiple time-saving elements to speed up project design and administration. Upgrades to reports like Omni and Text Analysis and to CX and EX dashboards deliver insights designed to power decisions that improve experience.
“It’s all about experience,” said CEO Farooqui. “If organizations don’t have the right data at every touchpoint, how can they improve the experience of their customers or employees?”
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