VaynerMedia and Discovery Communications Alumna to Uplevel Influencer Marketing Platform’s Global Presence
Tagger Media, the premier social intelligence and influencer discovery platform, announces Kim Garcia as Chief Marketing Officer. In this role, she will manage global cross-channel marketing, digital media, content, social, and experience to scale Tagger. Based in Santa Monica, Garcia will report to CEO Dave Dickman and serve on the company’s executive leadership team.
“Above all, Kim understands how to develop and execute against a strategic vision,” said Dickman. “Her experience building best-in-class teams and scaling start-ups will play a key role in developing Tagger into a global brand. We look forward to seeing Kim apply her talents to take Tagger to the next level.”
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Garcia spent seven years as Senior Vice President of VaynerMedia, where she developed the entertainment vertical working with clients such as USA Network, Syfy, Nickelodeon, Bravo, E!, Top Rank Boxing, and CNBC. During her tenure, she launched VaynerExperience, the agency’s first foray into live events and served as GM of GrapeStory, the company’s sister influencer agency. Garcia also sits on the board of GoDisco, an app that helps users find fun things to do in their cities where she previously served as CMO, and works as an independent strategic consultant and advisor to start-ups, Fortune 500 brands, and celebrity talent.
“Since its inception, Tagger has remained an important tool in my arsenal. It made me a smarter marketer and, now, I look forward to partnering with Dave and Tagger Founder and President Peter Kennedy to scale the brand on a global level,” said Garcia. “As the creator economy continues to grow, now marks the right moment to continue infusing innovative thinking into the influencer space.”
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