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Tequity’s SaaS Analytics Client, Dundas Data Visualization, Acquired by insightsoftware

Tequity, a leading North American M&A Advisory firm specializing in global Enterprise B2B SaaS, Cloud, and IT company transactions, acted as the exclusive financial advisor to Dundas Data Visualization, Inc., a Toronto-based business intelligence (BI), analytics, and data visualization platform, in their acquisition by insightsoftware, a global provider of reporting, analytics, and performance management solutions. This deal accelerates innovation for the growing Logi suite of embedded analytics solutions at insightsoftware.

DundasBI is a flexible, end-to-end business intelligence platform that offers software providers the ability to customize dashboards, reports, and visualizations. It was designed to operate as a one stop shop for self-service analytics, with integration into multiple data sources. Built with open architecture, DundasBI makes it easy for software vendors to build, extend, and embed white-label data analytics solutions. insightsoftware plans to leverage the Dundas platform to enhance its existing Logi solutions, notably adding a strong extract, transform, and load (ETL) engine and pixel perfect reporting.

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“In this day and age, there is no need for software vendors, or companies building internal applications, to lose focus by developing proprietary analytics tools. Starting with our acquisition of Logi Analytics last year, we have been strategically focused on expanding our embedded analytics offerings. We see a bright future for this segment of our business and even use these solutions in our own product development,” said Jim Triandiflou, CEO of insightsoftware. “The acquisition of Dundas strengthens our embedded analytics capabilities, making it even easier for software development teams to plug prebuilt reporting and analytics into their software.”

“As the demand for more immediate, flexible, and robust operational reporting increases and falls on finance teams, we see the value of combining powerful embedded analytics with products that support the Office of the CFO,” said Troy Marchand, CEO of Dundas. “insightsoftware shares our mission to solve real business problems. The acquisition immediately benefits our team in providing broader global resources and unparalleled career opportunity. For our customers, we’ll be able to deliver a stronger product that addresses a wider set of use cases. I’m excited to see our business integrated into the insightsoftware family.”

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“Tequity has been a fantastic partner in helping us bring our transaction to completion.  Their SaaS market knowledge, reach, and well-managed process are outstanding and truly exceeded our expectations.  Anish, who advised us through the process from pre-sale preparation through to completion, was fantastic at balancing our needs as sellers with the buyer’s requirements to bring the deal to a close. Very, very well done.”

“It was a great pleasure working with the Dundas and insightsoftware teams. Despite recent public market volatility and economic headwinds, SaaS deal volume and valuations in the middle market continue to show strength and resiliency,” said Alex MacKay, Managing Partner at Tequity.

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[To share your insights with us, please write to sghosh@martechseries.com]

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