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The Global Marketing Cloud Platform Market Size Is Expected to Reach $18 Billion by 2028, Rising at a Market Growth of 8.0% Cagr During the Forecast Period

The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period.

The marketing Cloud platform provides relevant, personalized journeys across channels and devices, enabling marketers to deliver the appropriate message at the appropriate moment across all phases of the relationship. Marketing Cloud provides tools for customer experience management, mobile, email, social, site personalization, advertising, content production, managerial staff, and data analysis. Covering every possible customer touch and engagement, and guiding consumers on their 1-to-1 journeys with business has never been simpler or more effective.

Marketing clouds are a set of marketing solutions that are all delivered via the cloud and allow marketers to manage client interactions and marketing campaigns more. Marketing cloud platforms are aimed to simplify real-time monitoring, planning, and decision-making as part of the broader trend toward marketing automation. As expected, a marketing cloud offers a complete digital marketing platform with a wide range of features and solutions.

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Social media, content production, web personalization, content management, data analysis, and advertising are included. The purpose of a cloud platform is to handle marketing efforts more. With the marketing cloud, businesses can furthermore employ event-driven triggers to set in motion particular responses to consumer behaviors.

For instance, if a customer enrolls in a loyalty program, marketing clouds can automatically send each of them thank-you letters via push notifications. The overall objective of the marketing cloud is to enable marketers to develop cohesive multiple-channel experiences, reaching custom through the proper channels — including SMS, social media, MMS, and messaging (along with group messaging) — at the appropriate moments, thereby increasing sales and revenue.

COVID-19 Impact Analysis

COVID-19 has had a substantial effect on the companyâ€s competitiveness due to the restrictions placed on communications with current and potential customers. In any industry, the customer is the major focus of enterprises. Consequently, businesses will gain from the relationships that marketers have created with their clients over time throughout the COVID-19 pandemic. The marketing cloud platform enables organizations to evaluate client interactions all through the lifecycle of a product or consumer. The pandemic has compelled organizations to rely increasingly on advertising cloud platforms to rethink corporate operations, customer relationships, and marketing strategies. During the pandemic, both individuals and businesses turned toward automated systems and were dependent on cloud-based technology, increasing in demand for marketing cloud platform services.

Market Growth Factor

Augmentation of The Consumer Data Platform to Enhance the Marketing Experience
The customer data platform (CDP) enables marketers to provide uniform customer experiences through websites, email, mobile, social media, advertising, and offline channels. By creating a consistent, tailored omnichannel experience, marketers can keep customers engaged and moving forward toward their journeys. A platform with extensibility can develop and evolve to meet the marketâ€s demands without having to be completely rewritten. A flexible platform makes it easy to incorporate new products and services to accommodate fluctuating demands across several platforms.

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Digital Participation Via Virtual Reality (Vr) And Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) have been widely adopted in the gaming sector, and these cutting-edge technologies are currently being utilized in digital marketing to increase company. Vertical industries, such as media, entertainment, gaming; retail; and education, are deliberately investing in and integrating VR and AR technologies to enhance customer experiences. AR combines the actual and digital worlds by superimposing a digitally generated overlay onto the current environment, whereas VR refers to an entirely digital reality. Creating a lasting impression, campaigns utilizing AR and VR technology provide the audience with a greater sense of the products and services.
It is known as vendor lock-in when a customer’s commitment to a single service supplier makes switching practically impossible. Consequently, the client’s reliance on the service supplier increases. Lock-in is an issue with cloud marketing platforms. This dependency emerges as a result of the effort required to switch providers, which may make this a poor option or seem impossible. Vendor lock-in happens when a single vendor dominates the technology, binding the consumer to that company.

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Component Outlook

Based on the Component, the Marketing Cloud Platform Market is segmented into Platforms and Services. The platforms segment acquired the highest revenue share in the marketing cloud platform market in 2021. A combination of marketing technology that marketers can access over the web, as opposed to on-premise solutions. Typically, a cloud marketing platform will contain tools for managing programs, creating content, scheduling tasks, engaging customers through social networks, and managing analytics and reporting to optimize marketing efforts.

Platforms Type Outlook

On the basis of Platforms Type, the Marketing Cloud Platform Market is divided into Customer Relationship Management, Software-as-a-Service, and Business-to-Business. The software-as-a-service segment procured the largest revenue share in the marketing cloud platform market in 2021. SaaS is considered part of cloud computing. It is because users often access SaaS applications using a thin client, such as a web browser. SaaS has become a prevalent delivery model for numerous business applications, such as office applications, messaging software, payroll management software, DBMS software, management software.

Marketing Function Outlook

On the basis of Marketing Function, the Marketing Cloud Platform Market is segmented into Advertising & branding, Designing, Sales Channels, and Customer Support and others. The customer support segment recorded a significant revenue share in the marketing cloud platform market in 2021. Customer support is a collection of services designed to aid customers in the efficient and proper usage of a product. It consists of assistance with product planning, implementation, teaching, troubleshooting, upkeep, upgrading, and disposal.

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[To share your insights with us, please write to sghosh@martechseries.com]

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