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Traction AG Rounds Out Year of Rapid Growth for Farm Management Software

Traction Ag Rounds Out Year Of Rapid Growth For Farm Management Software

 Traction Ag the first cloud-based accounting software delivering solutions to growers across the Midwest, recognizes a momentous year of growth, solidifying their position as the leader in farm accounting technology.

In 2022, Traction Ag experienced several milestones:

  • Increased team size 100% and customers served by 300+% in the last 12 months
  • Secured funding from Hageman Group, Allos Ventures and Elevate Ventures to expand platform capabilities and grow its customer service team
  • Expanded solution value by acquiring the Granular Business platform, which enhanced overall service offerings and expanded Traction’s reach to enterprise growers
  • Announced partnership with CropZilla, allowing users to streamline the process for optimizing equipment fleets
  • Launched the Climate FieldView™ integration that provides farmers with a complete analysis of their field profitability

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“Since the founding of Traction Ag, our priority has been to deliver real value to farmers and give them peace of mind when making financial decisions,” said Ian Harley, CEO and co-founder of Traction Ag. “Last year brought a number of milestones that both affirmed Traction as a leader in the industry and established our continued support to growers navigating the fast-changing digital landscape.”

Over 60% of farmers are currently using accounting software that isn’t specific to farming and missing out on crucial industry metrics like crop/yield profit center analysis and accurate margin per unit of production. By automating farmers’ data collection, the Indiana-based company saves time, improves accuracy and simplifies decision-making.

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“It’s clear that Traction Ag was built with an understanding of the unique characteristics and values that drive farmers,” said Brian Watkins, Ohio Farmer and Traction Ag user. “As a grower, there is immeasurable value in having a single source of truth for financial management and reporting. The growth of Traction Ag over the past year is a true testament of their commitment to helping producers thrive in financial management and decision-making.”

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