Uberall Appoints SaaS Revenue Leader Tijs van Santen As Chief Customer Officer

Riding a strong 2020, the company continues building out all-star executive team for the next phase of growth

Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, announced the appointment of Tijs van Santen as its Chief Customer Officer. In this newly created role, van Santen will help accelerate Uberall’s growth with an even greater focus on value creation for customers and partners, which range from multinational corporations to independent local businesses.

“We are delighted to be welcoming Tijs at a very exciting time for Uberall,” said Florian Hübner, co-founder and CEO. “As we continue to scale and innovate for our customers, Tijs’ extensive SaaS experience as well as his track record of exponentially growing customer and partner value make him exactly the right fit for us.”

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“I am thrilled to be joining Uberall at this inflection point in the company’s journey,” said Tijs van Santen, Chief Customer Officer, Uberall. “Customer value is Uberall’s North Star, and I am committed to delivering a unique, seamless and complete end-to-end journey for our customers. Uberall has an incredibly well-established core and I look forward to building on this, helping the company evolve and grow, while making a difference for our customers, partners, employees and shareholders.”

Tijs joins Uberall, the world’s largest seller of location marketing solutions, after building successful go-to-market teams for a series of high performing technology and SaaS companies, including HP, Forrester Research, Impact and Button.

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In his role as VP Global Sales at Forrester, Tijs led a global sales operation across three continents and was responsible for the company’s largest and most strategic accounts. As Chief Revenue Officer at California-based Impact, he managed the company’s strategic shift to a pure SaaS model, which enabled the business to grow 1200% in four years and become the global category leader in its space. As Button CRO Tijs accelerated the mobile commerce platform’s growth to over 400% during his two years at the company.

Tijs joins Uberall following a very challenging 2020, during which many of Uberall’s customers and partners in retail, hospitality, tourism and other industries struggled with a dramatically different B2C and B2B landscape. Despite these unprecedented challenges, Uberall was still able to grow 30% YoY. The company is now doubling-down and investing aggressively for the next phase of growth, as economies and markets are set for a strong recovery later this year.

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