Sporting goods company is the first to launch Radial Easy Deployment (RED) Fulfillment solutions to support its omnichannel operations and next stage of growth
Radial, a bpost group company, the leader in ecommerce solutions, announced the launch of Upper Park Disc Golf® as its first Radial Easy Deployment (RED) fulfillment client. Upper Park Disc Golf selected Radial and RED for its ability to support increasing consumer demands, reduce fulfillment transit times and support the company’s long-term, omnichannel growth plans.
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“We’re thrilled to partner with Upper Park Disc Golf and support their business goals”
Fueled by the need for socially distanced, outdoor activities, disc golf grew at a rapid pace in 2020. Upper Park Disc Golf is a well-known leader in the fast-growing disc golf community, providing specialty bags and accessories with unique styles, innovative design, and unmatched comfort for all types of disc golfers. As the demand for stylish, functional gear has increased, Upper Park Disc Golf sought a third-party logistics provider that could support the company’s immediate fulfillment needs and long-term growth goals.
“We chose Radial because of their global scale combined with their RED initiative to support emerging brands like ours,” said Martin Bispels, co-owner and CEO of Upper Park Disc Golf. “Throughout the onboarding process, the Radial team provided terrific support and is now a key partner in serving our customers. We look forward to many years of growth with Radial.”
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While Radial has traditionally provided services for enterprise-level retailers, the company saw an opportunity to serve emerging brands through space optimization strategies. RED was introduced to meet a growing market need felt by direct-to-consumer (DTC) brands that are experiencing high-growth and looking for an experienced third-party logistics provider to support their evolving needs.
“We’re thrilled to partner with Upper Park Disc Golf and support their business goals,” said Laura Ritchey, Chief Operating Officer, Radial. “By leveraging our industry experience and maximizing our fulfillment footprint, we are opening the door to support new brands we couldn’t previously. With RED, we’re providing Upper Park Disc Golf with an ecommerce solution that will evolve with their future trajectory. We are now better suited than ever to scale and meet their needs, every step of the way.”
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