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Vendasta Announces Strategic Partnership With JS Group

New program forging way for IT channel expansion

Vendasta, an end-to-end e-commerce platform for companies selling digital products and services to small and medium businesses worldwide, announced that it has appointed the JS Group to develop its IT channel program and lead its channel expansion.

The technology channel, currently in a time of evolution, is moving rapidly towards platforms that can empower digital transformation engagement with customers in a new and revolutionary way. Vendasta is uniquely situated to help channel partners lower the cost of business customer acquisition, offer new products and services, streamline order fulfillment, and show clients proof of performance.

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“Half of all businesses purchase SaaS solutions via a cloud broker, and more than 10 million companies – including agents, MSPs, VARs and SIs – are becoming cloud brokers in order to seize this opportunity,” said Vendasta Chief Customer Officer and EVP of Sales George Leith. “These companies need an industry ‘best in class’ channel program, and JS Group is the right firm to provide that program for our partners.”

Vendasta’s end-to-end white-label platform provides technology channel partners with the SaaS tools they need to increase revenue and client retention – including marketing and sales automation, transparent and dynamic task management, a wholesale marketplace of resellable products and services with a customizable storefront, and automated proof of performance – all under one login.

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“Vendasta is uniquely positioned to drive an evolution in the partner business model – empowering those partners who want to win in the digital normal with the tools to do just that,” said JS Group CEO Janet Schijns. “This is an amazing opportunity to work with a revolutionary firm in our industry. We are honored to take on this new partnership, and the entire JS Group team looks forward to the road ahead.”

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