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5 ‘Marvel-ous’ Business Lessons Stan Lee Taught Us

1922- 2018


Too many words spoil the mood. I promise this will be very short.

It was a tectonic movement of sorts last night – Superhero creator and marketing whiz, Stan Lee, made a peaceful exit from what we could term a “swashbuckling” life. A life that mesmerized millions of fans with phenomenal episodes of emotion, strength, and aura. This is more than a tribute to a childhood superhero… it’s a way to continue his legendary ideas that make any marketer aspire to do things that only superheroes do. “They save the Planet… on the D-day”.”

I think Stan Lee would be missed by marketers today, especially Influencers. Here are five valuable business lessons every business, especially those in the digital publishing ecosystem, could learn from Stanley Martin Lieber, aka Stan Lee.

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The Start is Humble: We All Dream About Writing that “Great American Novel”

In his youth, Stan Lee dreamed about writing a magnanimous chronicle of American history, featuring a host of real-life superheroes in his first book. From a humble Jewish background, he rose quickly through the rungs of Timely Comics and evolving into the goose that laid many golden eggs- Marvel Comics.

In his own words, he had to ensure that the team of writers, graphic designers and publishers did not get to bat an eyelid at work. Stan Lee would say, “In those days [the artists] dipped the pen in ink, [so] I had to make sure the inkwells were filled.”

Live with the Flawed Humanity in Life; Not at Work

We all have flaws, even superheroes. Stan’s heroes came with flawed humanity who often have a lasting trouble with a sparkline demeanor. You may survive the harsh life with flawed humanity, but not at work. When you are doing what you do best, give your flawed humanity rest.

Content Marketing Team is Your “Avengers”; Social, the Arsenal

Stan Lee would always insist on investing in content and social.

If you have an eye for detail, you can’t miss what Stan Lee brought to print. Attention to detail, folks!

Be it Iron Man’s armor, Thor’s Mjolnir or Widow’s Bite, there is a strong message in there for marketing teams of any business. You need a solid proof of strength in your Marketing and Sales group and provide them with the weapons they need to fight their battles.

Be Involved

Good businesses stay involved with the affairs of their locality, community and globally. Uncle Stan would inspire politicians and political journalists make the jump from simple chores to doing extraordinary stories. Even in your business, be involved with the activities of your peers- Social, Content, Marketing Intelligence, and Events and Conferences. There is room to be a superhero anywhere, anytime.

Believe In Your Superheroes, Your Super Strengths

In the current wave of the Industrial Revolution 4.0, most businesses are wary of automation taking a bulk out of their value chain. Jobs are running scarce, but not for those who believe in the business proposition. Business leaders should believe in the stars of their company — their Marketing and Sales leaders, their Customer Success executives, IT Ops team, and everyone who make their business zoom ahead in the proverbial “battle” of customer acquisition.

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