Leading Online Design Resource, Rawpixel Uses New Behavioural Sciences Study and Creativity to Develop New COVID-19 Assets
rawpixel has collaborated with the Behavioural Sciences team at Hill+Knowlton Strategies (H+K) to reveal which Covid-19 messages resonate best with the public, and rawpixel has launched a library of best in class free assets to help individuals and businesses effectively convey Covid-19 messages.
Taking public health advice and testing variations of these, H+K and rawpixel conducted a behavioural sciences study which revealed that appealing to people’s good nature and sense of community are the most effective ways to communicate crucial public health messages. Key insights included:
- Washing your hands for 20 seconds is an effective stand-alone message, but the likelihood of people washing their hands increased by 8% when messaging explained how washing your hands helps others (up from 54% to 62%)
- Over a third (35%) are less likely to touch their face if the message and imagery evokes emotions such as fear or disgust
- 70% of respondents are very likely to follow advice for self-isolation if the messaging makes it clear that doing so will protect them and their families
- Vividness of imagery is key to changing intentions and behaviour especially for social distancing when a graphic, photo or illustration can clearly demonstrate a message
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Using the most effective messaging and the data from the study, rawpixel has worked with its pool of expert designers to create a bank of assets to bring these messages to life which are available for small businesses, charities and creators around the world to use for free.
Robert Churchill, CEO of rawpixel said; “Our mission is to use creativity for good, and in the current climate the need to access authentic content is integral for delivering important life-saving information. Using the findings from the behavioural science study, our team of creators have developed original content to engage and effectively communicate key Covid-19 messages to everyone. The assets are free for everyone to use, as we recognise the need for everyone to have access to trusted resources and use creativity as a way help save lives.”
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In addition to these new assets, rawpixel has provided creators with access to over 10,000 free design resources worldwide to support Covid-19 communications. From stock imagery to design templates, in-house designers at rawpixel have created a wealth of original and engaging assets that can be accessed by anyone in the world to continue to spread messages and help save lives.
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