Bold TV Accelerates Its Engagement in Q1 With Anyword’s AI Copywriting Platform
In Q1 of 2022, Bold TV creatives powered by Anyword have generated over 1.7 million impressions and over 700,000 video views.
Reaching the right…
Hisense Announces the Availability of the U6H Series Quantum ULED 4K UHD Smart Google TV
U6H is the first Google TV released from Hisense’s 2022 Premium Line-Up
Hisense, provider of high-performance televisions and appliances,…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
DIRECTV Advertising and Yahoo announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop…
Top Three Considerations When Moving From Linear To Connected TV
With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…
SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising…
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level
SpringServe, the leading independent TV ad serving…
Stirista Collaborates with Column6 Creating Full-Service Hispanic Audiences CTV Solution
New partnership aims to help marketers better address Spanish-speaking consumers through rapidly growing CTV publishers
Stirista, the leader in…
Millennial Households Shifting to SVODs; New Formats Pose Unseen Challenges to TV Advertisers
Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…
FuboTV Expands Fast Channels Strategy With Addition of TMB (Trusted Media Brands)
FuboTV Inc., the leading sports-first live TV streaming platform, announced the launch of TMB’s (Trusted Media Brands) award-winning free ad-supported…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV…
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming…
NASA to Highlight Climate Research on Cargo Launch, Sets TV Coverage
NASA and SpaceX to launch the agency’s next investigation to monitor climate change to the International Space Station. Flying aboard SpaceX’s 25th…