Acquisition further strengthens 3Play Media’s position as the leader in video accessibility by providing expanded customer footprint and live captioning scale
3Play Media, the leading video accessibility provider, announced the acquisition of Captionmax, a leader in live and recorded captioning, localization, and audio description services. The acquisition includes National Captioning Canada (NCC), the largest live captioning provider in Canada and a subsidiary of Captionmax, providing exciting geographic expansion for 3Play Media into the Canadian market. Terms of the acquisition were not disclosed.
“Captionmax is well aligned with our commitment to exceptional service, customer experience, and accessibility – making this a natural partnership. We look forward to combining 3Play Media’s innovative technology and processes with Captionmax and NCC’s deep industry experience and expertise to drive our collective growth.”
“Live video captioning is a tremendous area of growth and one that 3Play has been increasingly focused on for our customers,” Josh Miller, co-CEO and co-founder, 3Play Media, said. “As we evaluated the market, we realized there are a lot of benefits to a combination with Captionmax. Its reputation as a trusted and high quality live captioning solution, particularly in the broadcast space, was a great complement to 3Play, which has a strong presence in the recorded captioning space across industries and is focused on the same goals of reliability and quality.”
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Added 3Play Media co-CEO and co-founder, Chris Antunes, “Captionmax is well aligned with our commitment to exceptional service, customer experience, and accessibility – making this a natural partnership. We look forward to combining 3Play Media’s innovative technology and processes with Captionmax and NCC’s deep industry experience and expertise to drive our collective growth.”
Founded in 1993, Captionmax is a trusted leader in media accessibility. In addition to its strong presence in the broadcast end-market, Captionmax has established relationships in the enterprise, education, and streaming media markets. The company recently acquired NCC, which has continued to operate with its market-leading captioning brand serving major Canadian broadcasters, government, corporate, and not-for-profit organizations. The addition of these two companies to the 3Play Media family adds a complementary suite of services, firmly cementing 3Play Media’s position as the premier media accessibility provider in North America.
“We are excited to join the 3Play team,” Truck Morrison, CEO, Captionmax, said. “We’ve been impressed with their rapid growth, demonstrated scale, and focus on technology. And, with the continued growth of the video market, we look forward to building the premier media accessibility platform together.”
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Last month, 3Play Media introduced Live Professional Captioning, an innovative live captioning solution that is the first to provide users with automated failover. If a captioner loses connectivity, internet, or power, the 3Play Media auto caption failover will take over within seconds and switch back immediately when the captioner reconnects. The acquisition of Captionmax/NCC, both of whom have exceptional, long-standing reputations in the broadcast market, adds immediate expertise, scale, and experience to 3Play Media’s platform-based offering in the live captioning market.
In addition to Captionmax and NCC’s foothold in the broadcast market, the global video streaming market is growing exponentially year-over-year and is forecasted to approach $930 billion by 2028, with live streaming expected to reach $250 billion within 5 years.
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