The cybersecurity firm launches its Adlumin Advantage Partner Program focused on building robust partnerships and profitable opportunities for service providers, resellers, solution providers and CUSOs
Adlumin Inc. announced its new global Advantage Partner Program which will provide opportunities, tools and its multi-tenant security analytics platform to service providers, resellers, solution providers and CUSOs worldwide.
“We worked to create a Partner Program that enables our partners to differentiate themselves in the market and monetize their unique value proposition that they deliver to their customers,” says Jim Adams, Vice President of Worldwide Channels at Adlumin.
The Adlumin Advantage Partner Program helps companies differentiate their value-add and grow revenues by speeding up time to market and reducing total cost of ownership (TCO). Adlumin helps partners enhance their customers’ experiences and drive additional value for their services. The program reflects these four main pillars: access, enablement, programs and profitability.
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“We worked to create a Partner Program that enables our partners to differentiate themselves in the market and monetize their unique value proposition that they deliver to their customers,” says Jim Adams, Vice President of Worldwide Channels at Adlumin. “The Advantage Program was created to be flexible, simple and profitable for partners as they grow their business.”
Service providers can leverage the Adlumin platform’s power, and now, the Abakis multi-tenant console, to build their managed services to benefit existing customers, gain new ones and monitor multiple Adlumin clients simultaneously. On the other hand, resellers and solution providers can enhance their portfolio and margins with resale, integration and professional services, which are built directly into Adlumin’s patented security analytics platform.
“Cyberthreats are developing and evolving so fast, making it necessary to have a disruptive solution that can scale at the same velocity as cyber attackers,” explained Juan Carlos Izquierdo, CEO at WhiteOrion, an Adlumin international MSP partner. “For us, Adlumin is the best opportunity to demonstrate to our clients how committed we are to protecting their infrastructures with a top SIEM in the market. Adlumin’s team supports us in the best way a team can.”
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The Advantage Program will offer partners exclusive access to a personalized partner portal that includes everyday resources and some of the following benefits:
- Deal Registration
- Pipeline Dashboard
- Training and Enablement
- Content and Collateral/Co-branding Opportunities
- Upcoming Events
- SPIFFs and Incentives
- Marketing Tools
“We wanted to ensure that all essential information relevant to Adlumin’s product would be accessible to partners at the click of a button,” says Ellen Loughlin, Director of Digital Marketing at Adlumin. “We also used the portal as a way to humanize Adlumin’s brand by providing an inside look at our executive team, who partners will work with closely over the years.”
The Advantage Partner Program differs from traditional ones as it has no revenue or certification requirements. The new initiative offers consistency and support to our partners based on their desired business strategies and skills. The program’s framework gives partners the flexibility to resell, implement, integrate and manage the product efficiently.
“Adlumin is dedicated to creating mutually beneficial relationships, which starts by bringing our first-class analytics and cybersecurity services to our partners through this program,” said Robert Johnston, CEO of Adlumin. “Our goal is to help them deliver better customer experiences.”
The program will continue to expand over the next several years as Adlumin and its partners develop new routes to market.
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