Breuninger Introduces Digital Receipts
For a more sustainable future
As part of its extensive corporate responsibility strategy, fashion and lifestyle company Breuninger is introducing digital receipts as a resource-saving alternative. They were first rolled out in the Stuttgart flagship store. By the end of June, digital payment receipts will be available in all eleven Breuninger department stores.
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From now on, customers can choose a paper-free and, therefore, environmentally friendly digital payment receipt. The receipt can be retrieved directly from the Breuninger app menu when paying with the Breuninger Card and other payment methods, such as cash, giro card or credit card. Digital receipts have been available in the Stuttgart, Ludwigsburg Karlsruhe, Reutlingen, Freiburg, Nuremberg, Erfurt and Leipzig department stores since the beginning of June. They will be gradually rolled out to all Breuninger sites by the end of June. If all customers opt for digital receipts, the paper receipts saved each year could be lined up from Stuttgart to Madrid.
As the leading multi-channel department store in Germany, Austria and Switzerland, Breuninger is placing an even greater focus on creating a more sustainable textile and consumer goods sector. Last year, the company’s new focus on sustainability led it to combine its existing social and ecological measures into an integrated corporate responsibility strategy and four areas of action (materials, people, the environment and the town or city). Introducing digital receipts as an environmentally friendly alternative to traditional receipts actively contributes towards a more sustainable future by saving materials and resources.
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