AiThority Interview with Jen Jones, Chief Marketing Officer at Dataminr
Please tell us about your role in the company and how you got here?
I am the Chief Marketing Officer at Dataminr. I oversee the company’s global brand, marketing and corporate communications efforts, including brand strategy and design, customer marketing, demand generation, product marketing, marketing analytics and operations, and regional marketing. Before joining Dataminr in 2019, I was the Senior Vice President of Global Marketing at Cision, where I helped to lead go-to-market efforts. I also served as Oracle’s Director of Industry Product Marketing for the company’s Marketing Cloud group and CX Applications group.
I’ve always gravitated towards STEM subjects. In fact, I majored in neuroscience at Smith College, and focused on biochemistry. However, when it came to my career, I moved towards software and technology and have enjoyed how the space has evolved since.
From the earliest days of SaaS to the rise of big data and the impact of social media, I’ve been lucky to work in and watch how technology has weaved its way into our everyday lives personally and professionally.
There’s always something new to learn. In the technology space, we’re rarely doing the same thing we were five years ago, and if we are — we’ve innovated it in some way.
Working in software has given me the opportunity to work in an incredibly diverse array of industries, from software development, to network security, marketing, billing and finance, and even video gaming. I’m able to learn about new industries all the time, and as a life-long learner who thrives on transformation, I can’t think of a better career.
What is Dataminr and what are your current services / solutions?
Dataminr is one of the world’s leading AI businesses, enabling faster responses, more effective risk mitigation strategies and stronger crisis management. Our enterprise customers span multiple industries including technology, retail, consumer products, transportation, insurance, healthcare, energy and news organizations. Our public sector customers include first responders and global NGOs.
Our pioneering AI platform detects the earliest signals of high-impact events and emerging risks from publicly available sources in real time, enabling our customers to respond with speed and confidence.
For example, Dataminr first detected the outbreak of COVID-19 within public social media posts at 9:11 a.m. EST on December 30, 2019, providing clients with the earliest warning in advance of the U.S. government’s announcement 7 days later. Amid the COVID-19 pandemic, customers including global enterprises, essential businesses and healthcare facilities have used our alerts in critical decision-making, allowing them to best protect their people, assets and business continuity plans.
What does your ICP (ideal consumer profile) look like? Which new markets are you planning to target in the coming weeks?
In today’s climate, our solutions are impactful for any business that can or may be impacted by a crisis. After the onset of the pandemic — that’s every large enterprise. With organizations across industries needing to quickly adapt to volatile markets and overall uncertainty, having access to relevant data at the right time is an essential tool.
Today, Dataminr is relied on across 75+ countries, with customers within both the public and private sector looking to gain an earlier line of sight into emerging risks, so they can mitigate and manage crises more effectively. As the world continues to evolve and new risks emerge, Dataminr continues to grow and scale across markets, helping businesses and organizations across the globe mitigate risk and ensure business continuity.
Tell us more about your AI ML products and how they influence the adoption rate of Real Event and Risk Detection platform?
Our AI platform processes data from 100,000+ publicly available information sources in over 100 languages and in multiple formats — including text, images, video, sound, and sensor data.
Managing and mitigating emerging risks are increasingly becoming the top concerns of C-suite and frontline leadership. In today’s climate, the ability to make data-led decisions quickly is invaluable, as crises can significantly impact companies’ people, brand, and assets.
A key marketing lesson you learned during the COVID-19 months?
The last year has made it evident that brands are becoming defined by their response to the unprecedented. This consequence has forced two major priorities for marketers: weave flexibility into operations and develop real-time management of reputational risk.
Marketers are no strangers to adapting to new market trends or navigating brand crises, but even the most experienced marketers struggled to find their footing during COVID-induced instability.
Tell us a little bit about your remote workplace collaboration stack and how it helped you stay on top of Marketing / Communications?
In this remote environment, we rely heavily on collaboration software, video conferencing, and project management tools that are common across most organizations to stay connected while apart. There have been recent advances in virtual event software, which I think will be an interesting trend to follow as the platforms become more stable and feature-rich.
A piece of advice to every young female marketing professional?
Women – and women in marketing – within tech belong in this business. Women have long been at the forefront of technology innovation without the ease or privilege that our counterparts get to experience regularly. Women like Ada Lovelace, Martha Coston, Grace Hopper, and so many others were written out of the history books despite their contributions to the world we live in today. It is time to break that cycle.
Here are three pieces of advice for marketers, whatever industry they are in:
– Apply anyway. That job description that seems almost perfect, if only you could just check off that one bullet point in the “requirements” section? Guess what – your male peers are applying even if they miss half the requirements.
– Stay curious. Marketing is constantly evolving. You simply have to love learning new things, and know that learning and evolving is a requirement for success.
– Get a mentor, be a mentor, and maintain your peer network. At Dataminr, one of our defined Core Values is “Bring Others Along”. This is such a great value, and drives a lot of our mentor activities both inside the company and externally in our communities.
What is the future of Dataminr’s marketing strategy in the wake of pandemic and remote collaborations?
Remote collaboration is not going anywhere, so it’s important for us to continue engaging with our customers in innovative ways as events go virtual and overall buyer behaviors change.
As a company, we are dedicated to remaining true to the value Dataminr provides to our customers. We will continue to stay plugged in and keep a pulse on our audience, including our customers, influencers and peers, to make sure we engage with them in meaningful ways.
Tag a person in the industry whose answers you would like to see here
Latane Conant, 6Sense
Thank you, Jen! That was fun and we hope to see you back on AiThority.com soon.
Jen Jones is a Chief Marketing Officer at Dataminr
Dataminr puts real-time AI and public data to work for our clients, generating relevant and actionable alerts for global corporations, public sector agencies, newsrooms, and NGOs. Our leading AI platform detects the earliest signals of high-impact events and emerging risks from vast amounts of publicly available information. Our real-time alerts enable tens of thousands of users at hundreds of public and private sector organizations to learn first of breaking events around the world, develop effective risk mitigation strategies, and respond with confidence as crises unfold.
Dataminr is making its mark for growth and innovation, recently earning recognition on the Deloitte Technology Fast 500, Forbes AI 50 and Forbes Cloud 100 lists. We also earned accolades for ‘Most Innovative Use of AI’ from the 2020 AI & Machine Learning Awards.