DoubleVerify Awarded Three Privacy Certification Seals From TrustArc, Demonstrating Its Commitment To Data Privacy Globally
DV continues to lead on privacy compliance and data governance with TRUSTe IPV, APEC CBPR and PRP certifications
DoubleVerify a leading software platform for digital media measurement, data and analytics, announced it has achieved certifications for the EU-U.S. focused International Privacy Verification (IPV), Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR), and Privacy Recognition for Processors (PRP) via the TrustArc Privacy Management Platform.
TrustArc’s IPV verification ensures DV’s data protection mechanisms align with core international data protection principles and standards, and demonstrates compliance with those requirements. The APEC Cross-Border Privacy Rules system (CBPR) and Privacy Recognition for Processors (PRP) certifications demonstrate DV’s adherence to the APEC Privacy Framework, which guides data privacy protection across APEC member economies. The APEC CBPR certification from TrustArc confirms compliance for “data controllers,” while PRP certification verifies compliance for “data processors.”
As a component of DV’s certifications, TrustArc will also provide the company with independent and ongoing monitoring and guidance to ensure privacy governance and compliance. TrustArc’s certifications demonstrate DV’s commitment to data privacy and its leadership in the industry as it is the only digital ad verification provider to achieve the APEC CBPR and PRP certifications. DV’s technology does not leverage cookies and does not create profiles or audiences. Further, DV measures each ad impression individually and does not track user activity over time. Additionally, DV is compliant with relevant and applicable privacy regulations, including GDPR and CCPA.
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“As data privacy expectations continue to evolve, DV is a true leader in the advertising measurement category, building a mature governance program and policies that demonstrate our dedication to privacy,” said Beatrice Botti, VP Global Data & Privacy Officer, DoubleVerify. “To that end, we are proud to have our policies and practices recognized by TrustArc and validated against such independent and rigorous standards. These certifications serve as a testament to our global efforts around privacy, transparency and accountability.”
In addition to its industry leading privacy compliance program, DV has made information security and data protection a strategic priority. The company has implemented multi-layered organizational, technical and administrative measures that are continuously advanced and invested in proactively. DV’s mature information security and data privacy programs include a dedicated team of cybersecurity and privacy experts, with access to industry-leading tools, facilities and executive leadership support. DV continuously monitors the evolution of the privacy and security landscape to ensure it remains a leader in the industry.
“We believe that a strong privacy management program is critical for companies to build customer trust and ensure privacy compliance, and with its achievement of these certifications DoubleVerify is demonstrating its dedication to meeting high privacy standards,” said Chris Babe, CEO, TrustArc.