Experian Selected as Leading Provider of Digital Identity Solutions

By AIT News Desk On Jan 12, 2021

Juniper Research acknowledges Experian’s pedigree in the digital identity industry and gives high marks for strength of product

Experian has been selected as one of the leaders in the current digital identity landscape in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 report. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment in the rapidly growing market.

“With the rise in digital transactions and consumer expectations, being able to properly identify an individual is even more critical than before,” said David Britton, Experian’s vice president of industry solutions for Global Identity & Fraud. “At Experian, we strive to master identity as a concept and combine it with our partnerships and industry-leading proprietary platforms to provide businesses with a solution that allows for both convenience and security.”

The Juniper report shows Experian excelling in developing new approaches to solutions in the identity space and leveraging existing products with applied market insights. According to Juniper Research, “Experian has several innovative methods of verifying identity using both its own and its partners’ technologies. The company has a deep understanding of the nuanced nature of modern identity (ID) verification. Their application of passive verification within a wider ID context will position them in many use cases, including government.”

Juniper Research, one of the leading global analyst firms in the mobile and digital technology sector, evaluated vendors active in the digital identity space based on factors such as size, financial performance, global reach, product range, number of clients and strength of partnerships. Juniper provides the most comprehensive and progressive analysis of the digital commerce market in its market-leading Commerce & Fintech research.

Experian’s digital identity services are available through Experian’s CrossCore partner ecosystem. Combining advanced analytics, rich data assets, identity insights and fraud prevention capabilities, businesses can connect any new or existing tools and systems in one place, whether it be Experian’s, Experian partners’ or its own. With its built-in strategy design and enhanced workflow, fraud and compliance teams have more control to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.