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FleishmanHillard Expands Guardforce AI Account Remit

Agency Selected to Support International Communications and Media Relations for the Leading Security Solutions Provider in Asia

FleishmanHillard has been chosen to provide international communications and media relations support for Guardforce AI Co. Limited, an integrated security solutions provider in Asia.

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FleishmanHillard will work closely with the Guardforce AI management team to develop and implement a comprehensive communications program to grow brand awareness internationally as Guardforce AI continues to expand its cybersecurity and robotics solutions, providing top-notch security services for public and private sector organizations in Asia. Leveraging its nearly 40 years of experience in the security industry, Guardforce AI has built a leading Robot as a Service solution powered by artificial intelligence and managed by an intelligent online robotics platform. The platform can remotely manage and monitor robots deployed with clients to protect their high-value assets.

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FleishmanHillard has provided communications support to Guardforce AI since 2020 and recently managed its Nasdaq listing communications activities in the United States. The expansion of the remit will see FleishmanHillard capitalize on its extensive network of offices and affiliate offices around the network to support Guardforce AI’s growth internationally.

Terence Yap, chairman of Guardforce AI, said, “We are very pleased to continue and expand our relationship with FleishmanHillard, which has expertise, scale and reach in all the markets we are targeting. We’ve established ourselves as the leader in security solutions in Asia and will continue to elevate our services and capabilities in robotics and cybersecurity areas. There’s clearly plenty of growth opportunity for Guardforce AI, and we need a strong communications consultancy like FleishmanHillard to advise us in this journey.”

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Patrick Yu, general manager, senior vice president and senior partner at FleishmanHillard in Hong Kong, said, “It’s highly gratifying that we continue to work with Guardforce AI to support their international communications. We look forward to building the relationship further and to supporting Guardforce AI as they grow their business internationally, particularly following its recent Nasdaq listing.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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