Latest Program Unveils New Features and Partner Tiering to Address Complex Market Dynamics for Ultimate Partner Success
OneLogin, a global leader in identity and access management, announced Accelerate 2.0, the next evolution of its partner program. The new program introduces partner tiering, allowing OneLogin to segment its ecosystem and reward the partners that invest with them and deliver results. Since launching its partner program, OneLogin partners now source over 40% of OneLogin’s opportunities.
OneLogin Accelerate is the company’s expanded program designed to help partners across the globe greatly expand their business with OneLogin unified access management platform. With Accelerate, channel partners are able to grow their business and expand technical capabilities to better serve the needs of their customers. Accelerate brings structure around a developing channel ecosystem, including programs to help educate, equip and grow OneLogin’s valued partners. Additionally, the company has a firm commitment to training certifications for partners with specializations in sales, technical and delivery of OneLogin products.
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“As part of OneLogin Accelerate, we’ve been able to utilize the program’s training, dedicated support, and co-marketing to create higher margin than we thought possible,” said Sam Barhoumeh, CEO Ready Networks LLC. “OneLogin is a true partner and has helped us achieve incredible results as we grow together and this update will only help us to build upon that success.”
OneLogin Accelerate includes several benefits including the priority business and marketing resources needed to grow partner businesses, including:
- Marketing: Co-brandable marketing collateral, kits and email campaign tools to generate demand
- Sales: Extensive tools and resources to drive go-to-market activities including sales guides, battle cards, decks and recorded sessions
- Deal Management: Easy deal registration and management tool to sell OneLogin like an extension of the sales team
- Training and Certification: Expanded training programs to refer, resell and implement OneLogin services
“From its inception, the goal of Accelerate was to create and support a partner ecosystem that can fuel OneLogin’s growth trajectory. This enhancement moves us further towards this goal,” said Matt Hurley VP Global Channel, Distribution, OEM and Strategic Alliances, OneLogin. “It’s very important for us to continue up-leveling our investment in our partners and invest and reward partners that invest in us. This build-out deepens our training programs, introduces AI Deal Sourcing along with extensive sales and marketing tools that will continue to fuel growth for our company and our partners.”
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At the highest level, OneLogin’s platinum partners are those that have invested and achieved sales and technical certifications across multiple places in their organization and are achieving ARR targets jointly established between the firms. During the last year, OneLogin has completely outsourced several segments to the channel and has seen channel partners reciprocate in kind with high-level sourced business. These tiers allow OneLogin to bring new features to its top tier platinum and gold partners such as AI Deal Sourcing, additional MDF and Channel Sales Coverage.
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