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Persona and SentiLink Partner to Automate Cutting-Edge Fraud Reduction Technology

Sentilink and Persona, leading providers of identity verification and fraud detection solutions, have announced a new partnership. The joint initiative will combine SentiLink’s application fraud solutions with Persona’s Identity orchestration engine to facilitate smarter approaches to maintaining KYC compliance and combating fraud.

“Identity is incredibly complex, dynamic and constantly evolving,” said Rick Song, CEO, Persona. “In order to accurately assess risk, you need context and a holistic approach that harnesses signals from multiple systems. Our partnership with Sentilink is part of our ongoing commitment to build the most comprehensive identity platform in the market.”

Persona’s comprehensive identity platform enables businesses to verify customer and business identities, and assists with KYC/AML, age verification, fraud prevention, and account recovery. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of fully-automated identity verification components with worldwide coverage (200+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case. Persona also provides an intuitive case review tool and a flexible orchestration layer to help businesses automate their identity operations — from setting custom rules to ingesting third party data and triggering external actions.

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“We’re excited to be partnering with Persona to help companies solve their identity verification problems,” said Naftali Harris, CEO and co-founder, SentiLink. “Companies can now integrate SentiLink’s API through Persona’s decisioning engine with minimal effort or in-house coding required, allowing them to combine the very best solutions from SentiLink and Persona.”

SentiLink reviews consumer data provided at the point of account origination and returns scores, attributes and critical insights indicating the likelihood that an application is fraudulent. By combining proprietary data and deep insight on fraud and identity, SentiLink’s unique approach and innovative product suite helps manage risk, reduce fraud, and approve more good customers faster.

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