Shift Technology to Support Fraud Detection and Subrogation Initiatives for Central Insurance

Company’s Force Technology Solution to Provide AI-based Insurance Decision Science to Key Claims Processes

Shift Technology, a provider of AI–native fraud detection and claims automation solutions for the global insurance industry, and Central Insurance announced that Shift will support Central Insurance’s fraud detection and subrogation initiatives. As a result, Central Insurance will deploy Force, Shift’s fraud detection solution to uncover suspicious behaviors in the insurer’s auto and property claims processes. The insurer will also use the technology to identify more quickly and accurately those property claims appropriate for subrogation recovery.

In business for more than 140 years, Central Insurance has built a reputation for integrity, exceptional customer relationships, and operational excellence. A strong belief in applying both innovative approaches and cutting-edge technology to best meet customer and business requirements has long been a hallmark of the carrier. Recognizing that applying analytics and artificial intelligence to the claims process plays a key role in delivering on its promises to customers, Central Insurance turned to Shift Technology and its fraud detection and subrogation solutions.

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“The unfortunate truth is that despite the phenomenal efforts of talented claims professionals, suspicious or fraudulent claims can be incredibly hard to detect,” explained Jeff Lieberman, Director of Anti-Fraud and Recovery for Central Insurance. “We are addressing this challenge head on by putting in place best-in-class fraud detection strategies supported by Shift Technology.”

Paul Edwards, Vice President of Claims for Central Insurance, continued, “At the same time, it’s not always easy to identify those claims for which another insurer or third-party is responsible or partially responsible. By applying the power of artificial intelligence and data science to these problems, we can avoid paying non-meritorious claims, improve identification of all claims with subrogation potential to ensure proper loss payment recovery, and overall keep premiums lower for our policyholders.”

In the area of fraud detection, Force uses artificial intelligence and advanced data science to identify those claims which may be an attempt to defraud insurers. The technology can accurately analyze the claim and spot connections, anomalies and behaviors that mark the claim as suspicious. This capability extends to recognizing hidden links between seemingly unassociated individuals or networks of individuals. For subrogation, Force’s detection algorithms and advanced Natural Language Processing (NLP) capabilities are applied to claims and external data that may indicate another insurer or third-party is responsible for some, or all, of the loss dollars paid on the claim.

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“What we bring to carriers like Central Insurance is artificial intelligence that helps their people make more informed decisions, faster and with greater accuracy,” stated Jeremy Jawish, CEO and co–founder, Shift Technology. “Knowing whether or not a claim is suspicious, or who may ultimately be responsible for paying a claim is interesting. Knowing why, and how that knowledge can be applied to improve the claims process, is incredibly valuable.”

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