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Statara Launches Identity Insights on Snowflake Marketplace

Statara Solutions, LLC has announced that its Identity Insights data will now be available through Snowflake Marketplace, an analytics and data management platform powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid.

This advanced technology grants users unrivaled access to thorough information gathered from public records and business websites, updated periodically to ensure the most current and relevant data is available.

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Designed to cater to a wide array of market sectors, the solution allows customers access to segments of existing datasets fine-tuned to their specific requirements. By concentrating on the most valuable information for their organizations, users can uncover new insights and make well-informed decisions.

In addition, Statara’s trailblazing partnership presents multiple data enrichment options, empowering users to supplement the data with additional information and analytics. This added value equips customers with a more profound understanding of their target markets, competition, and industry trends.

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“We’re pleased to bring Statara Identity Insights to new customers in partnership with Snowflake Marketplace,” said Lindsey Schuh Cortes, CEO at Statara. “This new platform allows us to meet our joint customers where they’re at with high-quality, customizable datasets to meet their specific needs.”

Statara’s Identity Insights, a data set of approximately 260 million individuals (US), is produced through industry-leading data sourcing, modeling, enhancement, and auditing. Statara Identity Insights features over 800 attributes depicting contact information, demographics, consumer interests, buying behaviors, model scores, voting information, donation history, and more.

In addition to Snowflake Marketplace, Statara’s data segments are also available through LiveRamp’s Marketplace and across many DSPs and DMPs.

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[To share your insights with us, please write to sghosh@martechseries.com]

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