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TransUnion Set to Acquire Neustar For $3.1 Billion

TransUnion has signed a definitive agreement to acquire Neustar, a premier identity resolution company with leading solutions in Marketing, Fraud and Communications, from a private investment group led by Golden Gate Capital and with minority participation by GIC. The acquisition expands TransUnion’s powerful digital identity capabilities through the addition of Neustar’s distinctive data and analytics, enabling consumers and businesses to transact online with greater confidence.

Transunion Will Diversify From Its Core Credit Solutions to Complementary Digital Marketing and Fraud Mitigation Capabilities

At the time of this announcement, Chris Cartwright, President and CEO of TransUnion said – “The credit information and analytics that TransUnion provides make trust possible between consumers and businesses. As digital commerce continues to grow globally, TransUnion’s powerful digital identity assets, enhanced by Neustar’s distinctive data and digital resolution capabilities, will enable safer and more personalized online experiences for consumers and businesses.”

In the current era where DDoS attacks have been so frequent, Neustar offers world-class DDoS Attack Protection solutions to customers. Neustar’s Cloud-based DDoS Attack protection suite includes:

  • UltraDDos Protect
  • VPN Protect
  • Neustar NetProtect™

From e-commerce to e-gaming businesses, a majority of the online marketplace trust Neustar’s DDoS Attack Protection software to safeguard their infrastructure from external threat agents.

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Headquartered in Reston, Virginia, Neustar is expected to generate approximately $575 million of revenue and $115 million of Adjusted EBITDA in 2021. After integrating Neustar, TransUnion expects to accelerate growth through both material revenue synergies and increased participation in the fast-growing digital marketing and identity fraud marketplaces.

The acquisition advances TransUnion’s strategy to diversify from its core credit solutions with complementary digital marketing and fraud mitigation capabilities. Neustar’s OneID platform will help to unify the digital identity capability TransUnion has built and acquired in recent years including the TLO data assets and fusion platform, the iovation device reputation network and the digital marketing capabilities of Tru Optik, among others.

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“TransUnion and Neustar share a similar strategic vision, culture and focus on building innovative identity-based solutions which enable trusted connections between companies and people,” said Charlie Gottdiener, President and CEO of Neustar.

Charlie added, “The two companies’ complementary businesses, products and relationships will offer benefits for our combined customers, employees and other stakeholders across a diverse set of markets.”

Rishi Chandna, Managing Director at Golden Gate Capital, said, “Over the last four years, Neustar has meaningfully scaled its core portfolio of solutions, completed strategic investments in its growth platforms and technology, and enhanced its winning culture. We are proud to have partnered with management and the talented Neustar team to execute this successful transformation into a leading provider of identity-driven solutions which leading brands rely on every day to connect with their prospects and customers. We have great respect for TransUnion and are confident they are the right partner for Neustar in its next chapter.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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