Vanta Names Sarah Scharf Chief Marketing Officer as Trust Becomes the Defining Challenge of the AI Era

Vanta, the leading Agentic Trust Platform, announced the appointment of Sarah Scharf as Chief Marketing Officer. Joining the executive team and reporting directly to CEO Christina Cacioppo, Scharf will oversee the entire marketing organization, including product marketing, brand, communications, content, growth, and revenue marketing.

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Scharf joined Vanta in 2020 as its first product marketer and has since led every function within Vanta marketing. During her tenure, she has led the company’s positioning through three category shifts, from automated compliance, to trust management, to agentic trust.

“Sarah created our category and then led its next two chapters as we led the market,” said Christina Cacioppo, CEO of Vanta. “Over the past six years, Sarah has led every part of marketing at Vanta: PMM, brand, communications, content, and revenue marketing. She knows Vanta in the way one only can by being in the business for years.”

Scharf takes on the role as trust becomes a central concern for companies adopting AI. Customers, regulators, and partners increasingly want proof that AI systems are secure and governed—a category Vanta created and has since expanded into AI governance and agentic trust. She has led Vanta through each of these shifts, most recently steering the company’s own AI transformation, giving her firsthand experience building an AI-native organization.

“Trust is the defining problem of the AI era. Solving it takes a brand that’s earned trust itself, and helps others earn it, too,” said Scharf. “At Vanta, the story and the product move forward together, and right now that means transforming how we work with and for AI, without losing the ‘with a wink’ spirit that our customers love. I’m proud to lead a team I’ve helped build since the very beginning.”

Before Vanta, Scharf spent seven years at Google in product marketing roles across Account Settings, Next Billion Users, and the Platforms team supporting Android and Google Play. She holds a degree from Stanford University.

Her appointment comes as Vanta surpassed $300 million in ARR, reaching the milestone just nine months after $200 million, with growth accelerating each of the past four quarters. The company was recently named to the CNBC Disruptor 50 list and recognized as a Leader in The Forrester Wave™ for Governance, Risk, and Compliance Platforms.

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