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Virtuoso Selects OneTrust for Privacy and Marketing Compliance

International travel agency network leverages OneTrust Assessment Automation, Data Mapping and Cookie Compliance Automation

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced Virtuoso, the international travel agency network specializing in luxury and experiential travel, selected OneTrust for its privacy program and marketing compliance initiatives. Virtuoso will leverage OneTrust’s Assessment Automation (PIA/DPIAs), Data Mapping and Cookie Consent modules for GDPR, ePrivacy and global privacy regulation compliance.

Virtuoso’s business involves collecting or processing services that require the company to collect or process personal data of members and their clients. To build trust with data subjects and build a privacy program for the GDPR era, Virtuoso will use OneTrust’s privacy management software solutions to continuously assess internal processes, mitigate risks and demonstrate compliance. Virtuoso is also deploying the OneTrust cookie banner for its own website and for the thousands of members that white label the Virtuoso website for their own business.

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“OneTrust modules gives us the flexibility and customization to tackle GDPR one step at a time and makes privacy compliance easier,” said Rekha Kothamachu, Director of Data integration and reporting, Virtuoso. “If there’s a change to an application or process, through OneTrust everyone involved is aware of the change and can determine if one change causes other data impacts. We’re very happy to have OneTrust help support our privacy and marketing compliance efforts.”

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“OneTrust is proud to partner with industry leaders like Virtuoso to provide the privacy management and marketing compliance software that they, and their network of members, rely on to build trust with their customers,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Together we are able to provide a comprehensive platform for managing global privacy programs with technology.”

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