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Groupon Selects TransPerfect to Help Manage Its Multilingual Content

TransPerfect, the world’s largest provider of language and technology solutions for global business, announced that it has been chosen by global experiences marketplace Groupon for translation management technology. Groupon will use TransPerfect’s GlobalLink platform to manage internal and customer-facing multilingual content, increasing the productivity and efficiency of the company’s in-house linguistic resources by giving them all of the tools they need to track and manage the entire translation process.

Groupon chose TransPerfect’s GlobalLink translation management system for its robust functionality and vendor-agnostic feature set. GlobalLink enables Groupon to track projects, customize workflows, and streamline in-country review, all tracked from a single browser-based dashboard that provides for real-time monitoring to various stakeholders. Groupon and TransPerfect have worked together on translation-related projects since 2012.

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GlobalLink is a modular set of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content. It drastically reduces the time and effort required throughout the localization process. Over 5,000 of the world’s leading organizations currently use GlobalLink solutions to enable them to reach audiences in multiple languages and drive maximum return on investment in markets abroad.

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“We’re enthusiastic about expanding our long-standing relationship with TransPerfect and look forward to using the GlobalLink platform to enhance our abilities and speed of translations,” said Judi Brenstein, Vice President of Global Support Groups and Vendor Management, Groupon. “Our diverse, global team is responsible for translating content into seven different languages, and the GlobalLink platform provides us with everything we need to best serve our customers and merchants.”

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TransPerfect President and CEO Phil Shawe commented, “Groupon is a household name that many count on for ideas and introductions to new experiences, products, and services. We are proud to help them manage their multilingual content, particularly during a time where commerce between consumers and small businesses is of the utmost importance.”

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