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Lucid Announces the Appointment of New Board Member

Company Elects Deborah Elam to Empower Executives to Elevate Diversity

Lucid, the leading programmatic research technology company, announced the appointment of its newest board member, Deborah “Deb” Elam. A New Orleans native and resident, Elam aims to empower Lucid executives to elevate diversity and to leverage her local connections to help the team expand their community impact. The appointment signifies continued growth for the company and exemplifies a commitment to diversity, equality, inclusion and philanthropy.

“We are thrilled and honored to welcome Deb to our board,” said Patrick Comer, founder and CEO of Lucid. “It is important that Lucid prioritizes diversity, equity and inclusion initiatives, as well as extend opportunities to give back to the community that we are thankful to call home. I look forward to working with her on key initiatives as we continue to evolve our organization.”

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Elam brings to this role a wealth of knowledge and industry experience. In her 30 years of working at GE, she rose to become the tech first African American female officer and held the role of Chief Diversity Officer for 15 years. In parallel, she served as president of the GE Foundation and spearheaded an initiative to expand job opportunities in the New Orleans community.

After GE, Elam went on to found the Corporate Playbook, a business consulting firm in New Orleans that specializes in executive coaching and strategic solutions to elevate diversity, inclusion, and philanthropy in organizations globally. Elam has strong community roots in New Orleans and has a track record of helping to bring jobs to the community. She remains well connected to many Louisiana collegiate school presidents and still serves on the Bricolage Charter School Board.

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“I am honored to join the Lucid board of directors and look forward to working with other board members to make a positive impact in the Greater New Orleans community,” said Elam. “DEI and philanthropy are passion points for me, and I am excited to share that passion, along with my expertise, with Lucid as I advise on corporate social responsibility strategies, organizational procedures, and community impact.”

Elam will join board members Patrick Comer, Brett Schnittlich, Walton Comer, Andrew Paul, Russ Pyle, and Carl Sparks. Don Dodge will be stepping down from the board but remains a shareholder in the company.

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