AI in Marketing

People are accustomed to receiving personalized attention when they shop in brick-and-mortar stores. As a growing share of commerce moves online,…

Email newsletters have a bad rap, but there's a massive opportunity to change this age-old perception. It starts by completely redefining what a…

This article features insights on some of the biggest trends in the online marketing and advertising practices.

Metadata has evolved into a crucial asset for marketers that can build a more relevant and stronger connection between a brand and its consumers, and…

Building a marketing strategy that pivots on customer centricity has emerged as the top requirement from any Marketing function. Deloitte's latest…

AI and Machine Learning can positively influence customer experiences management in the Modeling Industry In recent years, the ‘digital imperative’…

The range of technologies available to CMOs is daunting. This promised land of AI technology for marketers was supposed to become even more of a…

Voice Commerce is exploding. Conversational AI solutions address multiple problems, but the central one is Customer Satisfaction. COVID-19 was the…

One of the biggest challenges that marketers are facing today and struggling with is the massive amount of data that we see in our line of work, day…

With the ever-growing amount of data available and the increasing importance of analytics, marketers must be in tune with the evolving technology…