SaaS Stirista Launches AccessB2B Division to Address Gaps in B2B Marketing AIT News Desk May 25, 2021 Stirista, the leader in data-driven SaaS marketing solutions, announced the launch of Access B2B, a new division focused on empowering B2B marketing…
Martech AiThority Interview with Jon Miller, CMO and CPO at Demandbase Sudipto Ghosh May 6, 2021 Hi Jon, please tell us about your current role and how you arrived at Demandbase? I’m currently the Chief Marketing and Product Officer at…
Business Intelligence B2B Content Trends: On-Demand Webinars More Popular than Live Ones Sudipto Ghosh May 5, 2021 COVID-19 has positively influenced the consumption of B2B Content across all managerial levels. Today, organizations are curating tons of content for…
Martech Demand Spring Launches Leap Advisory Services AIT News Desk May 5, 2021 Leap Advisory offers personalized, actionable advice from B2B marketing experts to help organizations drive growth Revenue Marketing…
Martech RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights Into… AIT News Desk May 4, 2021 Journey Stages Is First in a Suite of Breakthrough Functionality to Help ABM Teams Track Accounts in Their Buying Journey RollWorks, a division…
SaaS RFPIO Launches LookUp, Solution for the Innovation Gap in Sales Content Creation AIT News Desk May 4, 2021 Leader in RFP and Response Management Software Announces New Product During Forrester's B2B Summit North America RFPIO, the leader in RFP and…
Analytics Accenture Interactive Named World’s Largest Digital Agency Network by Ad Age for Sixth Straight Year AIT News Desk May 3, 2021 Demand for experience-led transformation drove revenues to more than US$10.6 billion Ad Age has named Accenture Interactive, part of Accenture, the…
Analytics TeamViewer Appoints Lisa Agona As CMO And Management Board Member AIT News Desk Apr 15, 2021 TeamViewer, a leading global remote connectivity and workplace digitalization solution provider, appointed Lisa Agona as global Chief Marketing…
Martech Sitecore Completes Acquisition of Four51 Sudipto Ghosh Apr 6, 2021 Sitecore® the global leader in digital experience management software, today announced that it has completed its acquisition of Four51, Inc., a…
Martech Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing AIT News Desk Mar 24, 2021 Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM),…