Brand Marketing

Naming a brand or company has widely been viewed as a creative exercise in the past, but, in today’s global, digital, and AI marketplace, naming must…

The event kicked off Wednesday, May 1 with a keynote from Qualtrics CEO Zig Serafin; Headline speakers include former First Lady Michelle Obama; NBA…

Adobe's latest Generative AI Research has revealed a growing interest among Americans in using AI and related technologies for leisure, travel, and…

Spiro, a leading global brand experiential agency, discussed how today's brand marketer can strategically approach AI and AR for impactful…

Reinforcing its dedication to continuous innovation in lead intelligence, CallRail’s patent pending new capability reveals comprehensive insights…

HIA Technologies, Inc., a leader in innovative technology solutions, announces the launch of Qvio, the world's first interactive video platform that…

Hi, Abhishek. Welcome to the AiThority Interview Series. Please tell us about your current role at LinkedIn. I’m the VP of Product Management for…

FleishmanHillard announced the promotion of Matt Groch to global managing director of TRUE Global Intelligence (TGI), the agency's global research and…

Aware, the leading collaboration intelligence platform, welcomes Kevin Bobowski as Chief Marketing Officer, effective immediately. Bobowski brings…

Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty? As we…