Analytics Fobi Launches Partnership with Leading Loyalty and Brand Marketing Provider Yotpo AIT News Desk Jun 22, 2022 Fobi and Yotpo to offer Digital Wallet Loyalty Solution to Yotpo’s over 300,000 accounts. Fobi AI Inc. , a leader in providing real-time data…
Martech Pandemic and Inflation Has Changed Consumer Expectations of Brands AiT Analyst May 4, 2022 New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the…
Martech Investing in the Long-Term to Create B2B Brand Attachment Nick Gold Apr 26, 2022 Brand attachment is about more than collecting a few repeat customers or offering discounted rates so people commit to longer contracts. On the…
Martech Advocado Bolsters Executive Team With Addition of Chief Strategy Officer, Mike Burns AIT News Desk Feb 10, 2022 Advocado, the leading data platform connecting and powering cross-screen advertising, announced that tenured agency executive Mike Burns has joined…
Cloud DDN Welcomes Meredyth Jensen to Executive Team as CMO AIT News Desk Jan 28, 2022 DDN, the global leader in artificial intelligence (AI) and multi-cloud data management solutions, announced that brand marketing and strategic…
Native and Programmatic Advertising Nativo Strengthens Executive Team with Industry Veteran Rob Leff as Newly Appointed CFO AIT News Desk Jan 20, 2022 Nativo, a leading content technology platform, announced the appointment of Rob Leff to the role of Chief Financial Officer. Rob will lead the finance…
Analytics Predictions Series 2022: Interview with Assaf Egozi, CEO and Founder at Noogata Sudipto Ghosh Dec 1, 2021 Hi, please tell us about your journey into the technology space and how you started at Noogata. I started at university studying computer science…
Machine Learning How AI-Fueled Metadata Is Changing Content Marketing Vinayak Shrivastav Nov 29, 2021 Metadata has evolved into a crucial asset for marketers that can build a more relevant and stronger connection between a brand and its consumers, and…
Martech NEXTGEN TV Continues Its Momentum and Consumer Adoption with Launch of NEXTGEN TV Holiday Brand… AIT News Desk Nov 19, 2021 NEXTGEN TV is Now Broadcasting in 34 Markets and Projected to Reach 45% of U.S. Households by the End of the Year, Reaffirming the Future of…
Financial Services EnTribe Raises $2.7Million In Seed Round To Transform User-Generated Content Strategies And Infuse… AIT News Desk Aug 18, 2021 First-of-Its-Kind SAAS Platform Scales and Engages Communities While Removing the Challenges Brands Face When Acquiring User-Generated Content…