Data Management ActionIQ Partners With Neustar To Power Identity Resolution, Data Enrichment, And Omnichannel… AIT News Desk Jun 4, 2021 Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs Neustar Inc, a global information…
Martech Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster AIT News Desk Jun 4, 2021 Marketing Cloud 360 expands customer data platform to deliver real-time engagement, audience segmentation and loyalty management Commerce Cloud…
Martech Terragon Customer Data Platform (CDP) Verified as a RealCDP and Now Equipped With Facebook Solution AIT News Desk Jun 2, 2021 Africa’s leading data and marketing technology company, Terragon, has been listed as a verified CDP company by the globally renowned CDP institute,…
Martech AiThority Interview with Katrina Wong, VP of Product Marketing & Demand Generation at Segment Sudipto Ghosh May 28, 2021 Hi, please tell us about your role and the team/technology you handle at Segment? I am the VP of Marketing at Twilio Segment. In my role I’m…
Martech After Record Breaking 2020, Johnny Was Expands Usage of Amperity Customer Data Platform to Further… AIT News Desk May 18, 2021 Amperity, the #1 enterprise customer data platform (CDP) for consumer brands, announced that Johnny Was, a leading women's fashion retailer, is…
Investment ADA Announces Strategic Investment of USD 60 Million From SoftBank Corp. AIT News Desk May 11, 2021 ADA receives USD 60 million investment from SoftBank Corp. SoftBank Corp. as a strategic investor will form business alliance to make ADA the…
Analytics Amperity 3.5 Launches: Omnichannel Personalization, Powerful Analytics, and Expanded Self-Service… AIT News Desk May 7, 2021 Amperity, the #1 enterprise Customer Data Platform for consumer brands, announced the release of its latest major platform update, Amperity 3.5.…
Data Management Adobe Announces Industry’s First CDP Architected For First-Party Data AIT News Desk May 3, 2021 Major Brands Partner With Adobe to Deliver Personalized Customer Experiences in a World Without Third-Party Cookies Adobe announced the next…
Martech Wheels up Selects Amperity’s Enterprise Customer Data Platform AIT News Desk Apr 26, 2021 Amperity, the #1 enterprise customer data platform for consumer brands, announced that Wheels Up, the leading brand in private aviation, will deploy…
Martech Zeotap Builds Momentum as Marketing Industry Shifts Away From Cookies AIT News Desk Apr 20, 2021 Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has…