Martech Zeta Recognized in Now Tech Report for Customer Data Platform AIT News Desk Feb 8, 2022 Independent research firm names Zeta as one of five CDPs, out of 34 analyzed, in largest market presence and “high functionality” Automation CDP…
Challenges Modern Listening for the Modern PR Crisis Andrew Nicholls Oct 11, 2021 It wasn’t too long ago that disseminating information at a scale required access to a printing press and newsstand distribution, a radio mast, or TV…
Martech Treasure Data Survey Findings Spotlight Path To Ideal Marketing Technology Stack AIT News Desk Sep 23, 2021 Customer Data Platforms Cited as Preferred Solution for Data Security, Flexibility, Interoperability and Ease of Integration Treasure Data released…
Regulation and Compliance Managment GDPR in Its Third Year: Evaluating its Influence on Global Data Privacy Practices Sudipto Ghosh Jul 1, 2021 GDPR is one of the most important data privacy practices of the modern era. It ensures that businesses protect the personal data of citizens in the EU…
Martech New Adobe and Epsilon Report: Lack of Data Maturity Hampers CDP Success AiT Analyst Jun 8, 2021 Study Provides Marketers in APAC and Middle East Guidance on How to Design a Comprehensive CDP Strategy Epsilon, Adobe and Publicis Groupe…
News Awake Asia Merges With ADA to Unleash End-to-End eCommerce Across 10 Countries AIT News Desk Jun 2, 2021 Awake Asia integrates eCommerce enablement operations with ADA Merger brings integrated brand, media, and eCommerce services to 10 markets in…
Martech Epsilon and Publicis Sapient Partner With Adobe to Power the Next Generation of Personalized… AIT News Desk May 13, 2021 Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis…
Martech AiThority Interview with Darshan Shankavaram, EVP and Global Head of DCX at Capgemini Sudipto Ghosh Mar 25, 2021 Hi, Darshan. Please tell us about your current role and the team / technology you handle in the company. I joined Capgemini in 2013 as Vice…
Analytics Amplitude Welcomes Erica Schultz to its Board of Directors AIT News Desk Jan 14, 2021 Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in…
Analytics Retina Launches the First AI-Driven Platform That Identifies High Value Customers Before They Even… AIT News Desk Jan 8, 2021 Madison Reed and Brickell Men’s Products Among Those Already Using Retina Insight for Predictive Customer Lifetime Value Analytics to Capture…