Analytics Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights AIT News Desk Oct 20, 2020 News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer…
Martech Acxiom Announces Customer Data Platform Solutions and Services AIT News Desk Jul 23, 2020 New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create…
Martech Payfone’s $100 Million Funding: Customer Identification Software Matches Steps with New Omnichannel… Sudipto Ghosh Jun 19, 2020 Payfone Declares Latest Investment Will Accelerate Privacy-First Customer Identification Management Platform with Strategic Acquisitions Phone…
Analytics Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing… AIT News Desk Jun 10, 2020 Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and…
Analytics Teradata Announces General Availability of Vantage Customer Experience AIT News Desk Apr 29, 2020 Partners With Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-To-Serve…
Guest Authors Bad Data Handling Is Holding Marketers Back, Survey Reveals Tim Beard Apr 14, 2020 Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right…
Martech Split Integrates with mParticle to Help Enterprises Understand the Impact of New Features on the… AIT News Desk Apr 8, 2020 Enterprises using customer data platforms can easily integrate Split to measure customer impact of software development As enterprises work to…
Analytics Zylotech Names Ernie Cormier as Chief Executive Officer AIT News Desk Mar 20, 2020 Industry Veteran Brings Strong Operational and Strategic Expertise to Build on Zylotech’s Phenomenal Growth Zylotech, the customer intelligence…
Hot Startups Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms… AIT News Desk Jan 29, 2020 Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent…
Guest Authors How to Succeed in Marketing to the Connected Consumer Tim Stone Nov 22, 2019 From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for more personal service and…