Martech Boosting Brand Affinity With Customization and Personalization Nate Burke Jul 14, 2021 Personalization is tactic brands and businesses have been using for years to hook us into their offerings.
Martech Wunderkind Announces Strategic Integration with Klaviyo to Help eCommerce Brands Dramatically Scale… AIT News Desk Jul 6, 2021 Partnership to Drive Revenue, Email Conversion, and Revenue Growth with Robust Identification Capabilities for High-Converting Marketing Campaigns…
Data Management Zero-Party Data: What It Is, How It Can Benefit Your Business, and How It’s Different From Other… Ray Estevez Jul 2, 2021 Did you know that as of this May, 97.2 percent of companies are investing in artificial intelligence (AI) and big data? Aside from data being at the…
Data Management Amperity CDP And Braze Partner To Deliver Unparalleled Customer Data And Engagement Solution AIT News Desk Jun 24, 2021 Joint Solution Creates Virtuous Cycle Of Enhanced Customer Profiles And Multi-channel Customer Journeys For 1:1 Personalized Experiences Amperity,…
Machine Learning AI, CDPs and the Future of Customer Experience in 2021 David Hegarty Jun 16, 2021 Customer Data Platforms (CDP) are state-of-the-art for marketers who want to connect meaningfully with their customers. But AI can take CDPs even…
Native and Programmatic Advertising How Zero-Party Data Will Save the Internet In 2021? Toby Evans Jun 14, 2021 Third-party cookies are flawed. This we all agree on. But something has to pay for the internet, and those cookies feed a whole industry that does…
Security Vretta Achieves System and Organization Controls Security Compliance Standards AIT News Desk May 31, 2021 Vretta, industry-leading designers and developers of e-assessment and learning solutions, announced that it has successfully achieved its SOC 1 Type 2…
Security MRO Improves Security Posture With HITRUST CSF and SOC 2 Certifications AIT News Desk May 24, 2021 Compliance Commitment, Security Measures Exceed Industry Expectations MRO, a leader in the secure, compliant and efficient exchange of…
Martech Birdeye: 67% of Customer Reviews Are Now Posted On Google AIT News Desk Apr 29, 2021 Exclusive research reveals the weight of online customer reviews, despite the pandemic Birdeye, the all-in-one Experience Marketing platform for…
Martech Klaviyo Adds Mike McLaughlin as Chief Customer Officer AIT News Desk Apr 29, 2021 Former GoDaddy executive brings deep consumer and small business expertise to help the company scale revenue and support continued growth Klaviyo,…