Martech Gen Alpha: Small Pockets, Big Influence in 2021 Carol Fitzgerald Jul 6, 2021 With an increased focus on generational differences, marketers have been told how to appeal to Gen Z, how to understand Boomers, and how to talk to…
Analytics Acxiom Becomes Google Cloud Partner AIT News Desk Apr 30, 2021 New Strategic Partnership with Google Cloud Helps Customers Gain Deeper Insights from Data Acxiom®, the customer intelligence company whose…
Analytics Retina Launches the First AI-Driven Platform That Identifies High Value Customers Before They Even… AIT News Desk Jan 8, 2021 Madison Reed and Brickell Men’s Products Among Those Already Using Retina Insight for Predictive Customer Lifetime Value Analytics to Capture…
Optimization Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions AIT News Desk Dec 1, 2020 Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and…
Martech Medallia Collaborates With Oracle Cloud CX AIT News Desk Nov 16, 2020 Medallia, Inc, a global leader in experience management and a member of Oracle PartnerNetwork (OPN), announced it plans to integrate with Oracle CX…
SaaS net2phone Partners with Five9 AIT News Desk Oct 29, 2020 net2phone, a global provider of unified cloud communications solutions to businesses, announced a partnership with Five9, a leading provider of the…
Martech Twilio Banks on Customer Intelligence, Agility and Cloud Contact Center to Meet ‘New-Normal’ Demands Sudipto Ghosh Oct 3, 2020 Customer intelligence and cloud contact centers have come together as a novel science in solving major challenges that the marketers face during a…
Martech Mapp Launches Free Expert Community AIT News Desk Sep 25, 2020 Interactive online platform ‘Improve Your Marketing’ launched to improve and prioritize marketing activities Mapp, the international provider of…
Analytics SAS Ranked a Leader in Customer Analytics Technologies AIT News Desk Aug 10, 2020 Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave:…
Analytics Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations AIT News Desk Aug 5, 2020 Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive…