Analytics AI and First-Party Data: Why a ‘Set It and Forget It’ Strategy Doesn’t Work Tara DeZao Apr 10, 2023 First-party data has been and continues to be an organization’s most valuable asset in its quest to engage target audiences. And while many brands do…
Apps Mobvista Appoints Greg Castro to Spearhead Global Partnerships and Strengthen its International… Business Wire Apr 4, 2023 Mobvista, a leading growth platform for mobile app businesses, is excited to welcome Greg Castro as their new Head of Global Partnerships. Based in…
Machine Learning Starbox Is Releasing Its AI Personalization and Guidance Engine Powered by Starbox AI Calculation… GlobeNewswire Apr 3, 2023 Starbox Group Holdings Ltd. (the “Company” or “Starbox Group”), a service provider of cash rebates, digital advertising, and payment solutions, is…
Technology Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly… Business Wire Mar 17, 2023 The company’s recent investments and AI enhancements give brands and marketers the industry’s first solution to bridge the divide between creative,…
Technology AdTheorent to Participate in Fireside Chat with Water Tower Research GlobeNewswire Mar 13, 2023 AdTheorent Holding Company, a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to…
Technology Mitgo Launches Takeads – Privacy-First Native Advertising Platform PR Newswire Mar 6, 2023 Recent years have seen the debate around the use of user data in digital advertising intensify - and it seems that now a decision has finally been…
Native and Programmatic Advertising Automated Creative Aims to Reinvent Advertising Business in North America Sudipto Ghosh Mar 2, 2023 Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to…
Machine Learning AutoLeadStar, Which Recently Raised $40Million to Transform The Way Cars are Sold, Rebrands to… PRNewswire Mar 2, 2023 The automotive retail industry's leading Customer Data and Experience Platform (CDXP) is announcing its rebranding, changing its name to Fullpath from…
Analytics What Techniques Will Deliver for Measuring Attention in 2023? Ian Liddicoat Feb 27, 2023 Last month, it seemed the entire tech world descended on Las Vegas for CES 2023. One of the key talking points at the trade show was the attention…
Technology INEO Updates on Progress of Welcoming System Roll-Out Across United States with Major Retail… Business Wire Feb 23, 2023 INEO Tech the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to…