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The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to $8.3 billion in annual revenues by 2021. And…

Zynga‘s John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company.…

Success is a long-term venture that's based on a number of variables. Perhaps the most vital is the collection of metrics that a company collects over…

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan,…

BraineHealth Is to Build a Medipacker Platform Where Its Members Can Share Their Experiences and Expertise. BraineHealth, an initiative striving to…

Personal and corporate data are prone to vulnerabilities. Preventing breaches can be quite tumultuous given how there is a shifting dynamic in…

MobileHelp, a leader in mobile Personal Emergency Response Systems (mPERS) and healthcare technology solutions, announced three of its executives will…

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a…

By Joanne Joynson-Hewlet. For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech…

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new…