Marketing Analytics

The world is gearing up for a new era in social media conversations with Decentralized Social Networks. To free up social media platforms from…

Domo announced it was named to the Q3 2022 Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms for the seventh…

Humans have a wealth of information at their fingertips, and having this ease of access  has transformed the way that people retain knowledge and…

In a significant evolution of its business, Mass Minority, a North American pioneer in integrating analytics and creative services, is carving out its…

Verfacto, a leading marketing analytics platform, has released a new feature called ‘real-time customer profiler’. The feature is designed to enrich…

In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…

National CineMedia (NCM), America’s largest movie network uniting brands with young, diverse movie audiences, announced the expansion of its NCMx data…

Inflation, economic slowdown and global recession have a significant impact on spending on online shopping. In a recent Adobe research, it was found…

Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.…

Today, brand's clearly understand the usefulness of AI and big data in establishing deeper, more meaningful emotional relationships with customers.…