Marketing Analytics

Leading Marketing Technology Company Taps Seasoned Marketing Veteran to Support Company Growth Frequence, a leader in advertising sales automation…

New Strategic Partnership with Google Cloud Helps Customers Gain Deeper Insights from Data Acxiom®, the customer intelligence company whose…

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural…

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success Nearly all business executives…

The pandemic has highlighted inefficiencies within many parts of our healthcare system. Initially, the virus called attention to the national shortage…

With the ever-growing amount of data available and the increasing importance of analytics, marketers must be in tune with the evolving technology…

Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective.…

In the Analytics world, there is a wide range of tools and KPIs to choose from in order to measure your marketing data. One growing use case is…

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your…

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers…