OTT advertising

With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a…

Medicx Health announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT…

Data/Identity Product Expert to Lead TVDataNow's Efforts to Build Out Company's Attribution Solution TVDataNow, the measurement platform for…

Entrepreneur and Digital Industry Veteran Brings Growth and Leadership Expertise to the Role PubMatic, the sell-side platform that delivers superior…

Roku, Inc. announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering new insights into the…

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made…

Tastemade creates and delivers premium lifestyle programming to an engaged, passionate, and global community Gamut and Tastemade are excited to…

As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for…

New Partnership Will Generate Insights on the Importance of Accurate Cross-Platform Measurement Comscore, a trusted currency for planning,…